Ethical Strategies

At Ethical Strategies, we believe that communication is the most important element that connects people. That's why we take pride in developing and delivering ethical strategies that help our clients succeed in a complex and dynamic commercial, political, and social environment.

Our Point of Difference

What sets us apart is our unique combination of public relations management and consulting skills, government advisory experience, and award-winning journalism. Our team of smart, resourceful, and results-oriented people think strategically about communications strategies that help our clients achieve their goals. We believe in open and honest dialogue with our clients and stakeholders, and we act with integrity and honesty in everything we do.

Our Expertise

We are a full-service consulting firm that offers a range of services, including strategy development and communications planning, media relations, media training, issues and crisis management, social media, digital production, and government relations. Our team of experts has a deep understanding of the healthcare environment and its interrelated stakeholders, and we have worked with major pharmaceutical, nutrition, and medical device companies, peak industry bodies, professional associations, and research institutes.

Our Experience

Our team has a wealth of experience in healthcare communications, public relations management, and journalism. Our managing director, John Morton, is one of Australia's most experienced healthcare public relations strategists, and our group account director, Rebecca Anable, has managed multi-stakeholder campaigns relating to major clinical trials, new treatment guidelines, access to new medicines, and disease awareness.

Our Services

We offer a range of services designed to help our clients achieve their goals. Our strategy development and communications planning services help our clients align their business goals with communications objectives, strategies, and messages. Our media relations services help our clients engage with mainstream and trade media, and our media training workshops provide the skills necessary to effectively deliver messages in any media environment. Our issues and crisis management services help our clients navigate serious threats to their reputation and performance, and our social media services help our clients reach defined audiences and engage in meaningful dialogue. Our digital production services help our clients produce engaging content for television, corporate presentations, websites, and internet streaming, and our government relations services help our clients navigate the complex world of government and politics.